My team and I also worked tirelessly to create and launch NickSports, a new primetime block. It featured innovative content aimed at young sports fans, including short-form videos featuring NFL, Major League Soccer, and NASCAR athletes. I oversaw bringing Nicksports to on-the-ground-activations including branding the Spongebob 400 NASCAR event, featuring a Nicksports and Spongebob skinned NASCAR racecar and working with a local Chicago artist to design the race trophy.
BRAND LAUNCH SIZZLE
I was responsible for overseeing the strategy and execution of the Nicktoons rebrand. The project involved conducting in-depth research, exploring creative options, and creating a well-executed marketing plan to reach our target audience. We implemented a cohesive brand identity across all touchpoints, including on-air, websites, social media, and real-world applications. .