I supervised the strategy and creative execution of the sophomore season of the culinary competition, Ciao House. Rooted in audience and data research, our team collaborated with Red Bee, a London-based agency, to conceive and create a conceptual trailer filmed on location in Puglia, Italy. The final creative featured an original operatic score of the song “The Greatest” by popular musical artist, Sia.
The team created a beautiful toolkit of elements that were used across all platform including an out-of-home installation just off Park Avenue in New York City.